A Public Relations Plan of Blackberry Essay Example | Topics and Well Written Essays - 2500 words

A Public Relations Plan of Blackberry - Essay Example Moreover, the ailing complementary PlayBook tablet. But one of BlackBerrys major strengths has all the time been information security. As written by enterprise mobile security expert Lisa Phifer, the BlackBerry OS includes a thorough collection of original security capabilities, for instance strong support for password security, AES encryption of data embedded on the device, automatic remote wiping and integrated data transport safeguard, all easily managed through flexible policies via BlackBerry Enterprise Server. At the moment, consumerization of IT has worn out what once was the BlackBerrys point of strength in enterprise (Pople & Turnbull, 2012). BlackBerry security has assumed a backseat to competitor`s flash and functionality, as most users are more concerned with introducing sexy back to devices in their pockets and also needing a solo device for both personal and business use (Tench & Yeomans, 2009). Most enterprise security teams, a few pressured by their executives, have tacitly permitted these mobile devices into their networks, opting to look the other way instead of identifying and addressing security problems these hugely unchecked devices present (Du, 2000). Now the security worry on consumer-centric mobile devices has become impossible for Blackberry to ignore and this is what warrants the establishment of public relation plan. Blackberry considers its target market to be people who are hyper-socially connected as well as true multi-taskers who require getting staffs done. In simple terms, Blackberry believes this is approximately a third of the entire available market globally. The company believes this target audience needs both a professional and Personal balance with simplicity. I’d also bet most of the users need this. For the past two months, close to 50 million new Android and iOS users have registered to exploit the company`s messaging service, BBM. So as to reach out